I am afraid I have some bad news for you. You are probably not watching one of the most popular shows on television. It is not a show that has terrorists, criminal investigators, or celebrities dancing. It involves Ducks. The show I am talking about is A&E’s Duck Dynasty. Duck Dynasty follows the Robertsons family who own a manufacturing company where they sell some of the best duck call and decoys on the market. They are a wacky group of people who try to balance the importance of family with the rise of popularity and a booming business.
I have personally watched a couple episodes of Duck Dynasty and I am not going to lie, I think it’s kind of entertaining. I know in my last blog post I bashed AMC for airing shows about a family security company. But, this show is different. Duck Dynasty is a different type of show because of its content, but, also in its ratings and popularity. Duck Dynasty, although sometimes wacky, has a real message that it tries tell the American people. It stresses the importance of family and how no matter what we do we will always have our family to support us. When you look at the ratings and popularity of the show, the American people must be really enjoying the show and like the message it is sending. According to Nielsen estimates, published in a Variety article, Duck Dynasty is averaging more than 4 million viewers and earned a national adults (18-49) rating/share of 2 out of 6 during its back-to-back episode block in the 10 o’clock hour on Wednesday. This 2 rating Is the second highest in all of television on Wednesday nights, only trailing “CSI” which is averaging about 11 million viewers. The second season of the show premiered to 3.8 million viewers and ratings have been constantly rising. According to an LA Times article from November 29th, the episode on November 28th, had a record 4.9 million viewers. These numbers are not typical for a reality show. For example, Honey Boo Boo hit a high of 3 million people earlier in the year.
Overall, when you look at these numbers and compare them to other cable shows, Duck Dynasty is killing the competition. The top three cable shows on November 28th, according to TVbyTheNumbers, were two new episodes of the show and one repeat. The only other cable show that comes close to Duck Dynasty is American Horror Story on FX that had around 2.9 million viewers. So, is A&E on to something with Duck Dynasty? Can there be good reality TV shows that express family values?
Variety Article about Duck Dynasty
Duck Dynasty Website on A&E
LA Times Article
Wednesday November 28th Cable TV ratings